What are you doing this weekend?

Marketers have become very clever by using different methods to capture the attention of potential consumers. While they have many techniques, the perceptual method has become very popular. In the Disneyland Paris advert of 2015, the marketers are directing the advertisement at adults instead of families with young children.

The advert shows a couple spending their weekend at the resort as a surprise from the boyfriend. The advert then goes on to show the couple having the time of their lives in the resort, with the excitement of the rides and famous Disney characters. By the end of the advertisement, there is a message saying 'What are you doing this weekend?'. I found this to be very effective, as it asks the consumer to stop and think about what they are actually doing this weekend, and also gives the impression that they wish they were going to Disneyland and having as much fun as the couple in the video.

Disneyland created a gap in a person's mind by asking this question as the consumer felt the need to stop and think about it; and by this way, they remember the advert because it made them stop and think. I found this to be very effective.

You can watch the advertisements here:

http://www.disneylandparis.co.uk/events/holiday-disneyland-adult/

Also on their website, they have the video with this text written underneath:
"We never grow out of having a good time, so why let the kids have all the fun?
With hair-raising rides, buzzing nightlife, restaurants, pampering, shopping and more, you’ll discover that Disneyland® Paris is actually the perfect place for grown-up adult breaks.So forget the day job and ditch those boring adult responsibilities, because ladies and gentlemen – it’s playtime." with an offer of 20% off. 

They are catering to consumers different needs by offering all of these with added discount too.
This is an excellent way to boost sales and also target a new market for adults.